Data collection


AdMedia's Cross-Device DMP gathers audience data from the following sources:

  • Web Analytics Tools
  • Mobile Web
  • Mobile Apps
  • Behavioral and Demographic Data
  • CRM Data
  • Point of Sale Data
  • Social
  • Online Video
  • TV Data

Data Sharing


Awesome Image

Advertisers

Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting

  • Audience segmentation
  • Media buying and selling
Awesome Image

Publishers

Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.

  • Customized ad and retargeting campaigns
  • Website and campaign optimization

What Do You Do with a Data Management Platform?

The DMP offers users the capacity to enact data across channels to control:

Digital Display

Execute targeted online video campaigns through
publisher-direct media buys, as well as
through programmatic activation

Video On-Demand

Execute targeted online video campaigns through
publisher-direct media buys, as well as
through programmatic activation

Helping you to increase
your site traffic

Paid Search

Use DMP-driven audiences to target, suppress,
or dynamically update paid search campaigns

Paid Social

Execute DMP-driven audience buys within social
environments using Facebook and Twitter's
respective custom audience solutions

The Audience Device Graph

Most technology platforms treat a single user as different people since they use different devices and switch between contexts within those devices

Media companies face many challenges, but none more fundamental than the fractured nature of today's digital marketing and advertising ecosystems. Most technology platforms treat a single user as different people since they use different devices and switch between contexts within those devices. The Admedia's Audience Device Graph allows you to understand, monetize and measure your audience in a unified way across all connected devices.

Read More

  • Awesome Image

    Personal Computer

    Features were researched from this desktop computer.

  • Awesome Image

    Personal Tablet

    A new car quote was requested from this tablet.

  • Awesome Image

    Personal Phone

    A search for local auto dealerships was made from this mobile device

  • Awesome Image

    Related Devices

    A TV spot for their next car was seen just before purchase

We frequently portray the DMP as the channels of ad tech

What Our
Customer Says

Grow your business and save time experience