AdMedia's Cross-Device DMP gathers audience data from the following sources:
Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting
Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.
The DMP offers users the capacity to enact data across channels to control:
Execute targeted online video campaigns through
publisher-direct media buys, as well as
through programmatic activation
Use DMP-driven audiences to target, suppress,
or dynamically update paid search campaigns
Media companies face many challenges, but none more fundamental than the fractured nature of today's digital marketing and advertising ecosystems. Most technology platforms treat a single user as different people since they use different devices and switch between contexts within those devices. The Admedia's Audience Device Graph allows you to understand, monetize and measure your audience in a unified way across all connected devices.
Features were researched from this desktop computer.
A new car quote was requested from this tablet.
A search for local auto dealerships was made from this mobile device
A TV spot for their next car was seen just before purchase
We frequently portray the DMP as the channels of ad tech
The AdMedia's DMP platform and its solutions team are proving instrumental in enabling our data strategy, and helping us deliver richer, more relevant consumer brand experiences. This continued success only serves to validate our decision to adopt AdMedia's DMP technology platform, and we applaud AdMedia's DMP for its long-term vision and continued leadership in the data management sector.
AdMedia's DMP platform gives us the technology firepower to capture what women are telling us about their desires, affinities and aspirations, make sense of it, and then take action using it across screens and platforms. AdMedia's DMP plays a critical role in assisting us in delivering meaningful experiences to women across all life stages, and more valuable media results for our marketing partners.