Media companies face many challenges, but none more fundamental than the fractured nature of today's digital marketing and advertising ecosystems. Most technology platforms treat a single user as different people since they use different devices and switch between contexts within those devices. The Admedia's Audience Device Graph allows you to understand, monetize and measure your audience in a unified way across all connected devices. Watch this video to learn what it can do for you.
AdMedia's DMP determines which of these devices are related to each other and connected to a user, building a unified cross-device view of the consumer.
Model billions of non-PII data points, isolating strong behavioral and relationship based patterns across devices
Partner with organizations that have explicitly connected devices based on authentication to strengthen and validate AdMedia's DMP's Device Graph modeling