Media companies face many challenges, but none more fundamental than the fractured nature of today's digital marketing and advertising ecosystems. Most technology platforms treat a single user as different people since they use different devices and switch between contexts within those devices. The Admedia's Audience Device Graph allows you to understand, monetize and measure your audience in a unified way across all connected devices. Watch this video to learn what it can do for you.
AdMedia's DMP determines which of these devices are related to each other and connected to a user, building a unified cross-device view of the consumer.
Features were researched from this desktop computer.
A new car quote was requested from this tablet.
A search for local auto dealerships was made from this mobile device
A TV spot for their next car was seen just before purchase.
Model billions of non-PII data points, isolating strong behavioral and relationship based patterns across devices
Continuously inform the AdMedia's DMP Device Graph based on real-time data collection, reflecting the most up to date information
Partner with organizations that have explicitly connected devices based on authentication to strengthen and validate AdMedia's DMP's Device Graph modeling
AdMedia is a versatile technology and media company that develops and runs products, services, and brands across multiple channels and platforms.
901 W. Alameda Ave.
Suite 102
Burbank, CA 91506
dmp@admedia.com
(800) 296-7104 (Toll Free)
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