The Audience Device Graph

Media companies face many challenges, but none more fundamental than the fractured nature of today's digital marketing and advertising ecosystems. Most technology platforms treat a single user as different people since they use different devices and switch between contexts within those devices. The Admedia's Audience Device Graph allows you to understand, monetize and measure your audience in a unified way across all connected devices. Watch this video to learn what it can do for you.

How It Works

AdMedia's DMP determines which of these devices are related to each other and connected to a user, building a unified cross-device view of the consumer.

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Personal Computer

Features were researched from this desktop computer.

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Personal Tablet

A new car quote was requested from this tablet.

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Personal Phone

A search for local auto dealerships was made from this mobile device

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Related Devices

A TV spot for their next car was seen just before purchase.

How We Do It

Model billions of non-PII data points, isolating strong behavioral and relationship based patterns across devices

Continuously inform the AdMedia's DMP Device Graph based on real-time data collection, reflecting the most up to date information

Partner with organizations that have explicitly connected devices based on authentication to strengthen and validate AdMedia's DMP's Device Graph modeling


  • Target your audience with unified and coordinated messages across all of their devices
  • Customize the user experience based on cross-device behavior
  • Measure the effectiveness of your cross-device brand awareness and direct response campaigns


  • Monetize your audiences, not your content channels
  • Enable a more valuable, 360° view of your customers, across all of their devices
  • Understand user pathing across devices to power more effective aquisition marketing and make strategic decisions